Metrivo
Core feature

Revenue Attribution

The foundation of Metrivo. Automatically connect every dollar of revenue to the exact traffic source, landing page, and keyword that generated it. Stop guessing which marketing channels work.

How attribution works

1

Visitor lands on your site

The tracking script creates an anonymous session and captures source data: referrer, UTM parameters, landing page, search keyword, and device info.

2

Visitor converts and pays

When a payment succeeds (Stripe, Dodo, or manual API), our webhook receives the event with a customer identifier.

3

Revenue is matched to the session

Our attribution engine matches the payment to the visitor's session(s) using session IDs or custom identifiers. Multi-touch models handle return visitors correctly.

4

Dashboard shows attributed revenue

Your dashboard updates in real-time. See revenue broken down by source, page, keyword, and time period. Filter, compare, and export.

Attribution capabilities

Source attribution

Every visitor session is tagged with source (direct, organic, social, referral, AI-search) and UTM parameters. Revenue is matched to the originating session automatically.

Page-level attribution

See which specific landing pages generate revenue — not just which got the most visits. Your /pricing page might drive 3x more revenue than your blog index.

Keyword attribution

When visitors come from search, we capture the keyword and attribute downstream revenue to it. Know which search terms actually convert to paying customers.

Multi-touch attribution

Visitors often return multiple times before converting. We attribute revenue across sessions using first-touch, last-touch, and linear models — you choose what fits.

Real-time revenue dashboard

Revenue data updates in real-time as payments flow in from Stripe, Dodo, or manual API. No waiting for daily batch jobs to see what's working.

Server-side matching

Revenue attribution happens server-side via webhook matching, not client-side. This means ad-blockers and browser restrictions don't affect your revenue data accuracy.

Know exactly which traffic makes you money

Install the tracking script in 60 seconds. Connect your payment provider. See attributed revenue by tomorrow.