Metrivo

Revenue intelligence for SaaS

See which visitors become revenue — and where the path breaks.

Metrivo connects traffic, AI search, funnels, checkout, and payments so SaaS founders can see the revenue path and the next move to improve it.

7 days free. No credit card. Setup takes a few minutes.

Or view a sample revenue dashboard — no signup required

Built for SaaS founders, indie hackers, and operators.

See revenue by source

Every payment tied back to the visit, page, campaign, or AI-search referral that created it — ChatGPT and Perplexity included.

Spot where the path breaks

See where visitors stall across pricing, signup, checkout, or payment paths, ranked by revenue impact.

Ship the next step, measure lift

Turn evidence into fix drafts or experiments, then see the revenue difference.

Connect your revenue sources

Supported payment integrations for source-to-revenue attribution.

Install options

Use the setup path that fits your site.

WordPress and the read-only CLI are already included in this repo. Shopify is a setup guide today, not a published Shopify plugin or App Store app.

Built

WordPress Plugin

Install the bundled metrivo-tracker plugin, paste your public site key, and inject the tracker without editing theme code.

Open install docs
Guide

Shopify Setup Guide

Use a theme snippet or custom pixel path for storefront tracking. Metrivo does not ship a published Shopify App Store app yet.

Open Shopify setup notes
Built

Metrivo CLI

Query status, websites, overview, leaks, sources, payments, and briefs from a read-only scoped API key.

Open integrations setup

How setup works

Three steps to your first revenue-leak evidence.

Start with one website and one payment path. If the data is not ready, Metrivo shows what is missing before it calls anything a leak.

Step 1: Add website

Enter the domain Metrivo should watch and save it before signup.

Domain saved

Step 2: Install tracker or plugin

Add the script or plugin and verify that the first visit is coming through.

Tracker verified

Step 3: Connect payment source

Connect Stripe, Razorpay, Dodo, Paddle, Lemon Squeezy, or the Manual Payment API.

Payment source connected
Your first report

First report: revenue leak or missing-data report

Start your 7-day free trial to connect one website and one payment path and see your first revenue leak or missing-data report. Want a hand finding your first leak faster? We'll set it up with you.

7-day free trialPrivacy-friendly trackingOne website and one payment path to startAI-search and dark traffic stay labeled by evidence

Revenue Leak Demo

See how Metrivo finds the leak.

Pick an industry for a seeded preview, then open the full interactive demo to explore attribution, the geo leak map, before/after metrics, and fixes.

Detect

Tie traffic, funnel events, AI-search referrals, UTMs, and payments to one path.

Understand

See the source, drop-off, attribution gap, missing metadata, and region.

Fix

Generate a fix draft and preview the estimated recovered revenue.

metrivo.co / revenue-leak-demo
Hypothetical demo dataNot real customer dataSeeded demo data

Revenue leak preview

B2CEcommerce

GlowKart Beauty

glowkart.example - $120k-$180k/month

High priority

Estimated monthly leak

$31.2k/month

Attribution confidence

High

Affected metric

Cart-to-payment -25%

Potential recovery

27%

Estimate only.

Revenue leak found

Creator traffic adds to cart, then shipping costs stall checkout.

Leak source / channel

Creator and paid social campaigns

Seeded demo data. Open the interactive demo to switch attribution on/off, inspect the geo leak map, apply a suggested fix, and preview recovered revenue.

Compare the workflow

Analytics dashboards are useful. Metrivo adds the revenue next action.

Google Analytics and PostHog can answer many traffic and product questions. Metrivo is built around source-to-revenue evidence, missing data, and the next founder-friendly action.

Comparison of Google Analytics, PostHog, and Metrivo homepage capabilities
CapabilityGoogle AnalyticsPostHogMetrivo
Traffic analyticsYesYesYes
Product behaviorLimitedBuilt-inBuilt-in
Source-to-revenue attributionManual setupManual setupBuilt-in
UTM missing detectionLimitedManual setupBuilt-in
Revenue leak detectionManual setupManual setupBuilt-in
Suggested fixesLimitedLimitedBuilt-in
Before/after experiment trackingManual setupBuilt-inBuilt-in
Founder-friendly next actionManual setupManual setupBuilt-in
View sample demo

Watch how it works

A 20-second walkthrough of the Metrivo revenue workflow.

Why Metrivo

Google Analytics tells you what happened. Metrivo tells you what it cost you.

Which source, page, or checkout is leaking revenue — and what to fix today? That is the only question Metrivo exists to answer.

Traffic dashboards stop at charts

Pageviews, sessions, bounce rate — and still no answer to the question that matters: which traffic source actually pays the bills?

Metrivo follows the money

Every payment is matched to the source, page, funnel step, or AI-search referral behind it — with a confidence label, so you know evidence from inference.

From insight to shipped fix

Find the leak, get a prioritized action, draft the fix, run it as an experiment, and keep what you learned in Revenue Memory.

See the full comparison: Metrivo vs Google Analytics

Workflow

From one script tag to recovered revenue.

Add the tracker, connect a payment source, and let the evidence do the talking. No data scientist required.

01

Install tracker

Add the Metrivo script, verify the first visit, and start collecting source, page, goal, and funnel events.

02

Connect payment source

Send successful and failed payment events from supported webhooks or the scoped Manual Payment API.

03

Detect leak

Review sources, pages, funnels, checkout paths, and AI-search traffic for revenue gaps backed by evidence.

04

Generate fix

Draft CTA, FAQ, landing page, checkout, or email fixes for founder review before anything changes.

05

Track result

Turn a fix into an experiment and measure conversion, revenue impact, and confidence.

06

Learn

Revenue Memory records what worked, what failed, and what should not be repeated.

Product capabilities

Revenue attribution, leak detection, and AI-search analytics in one place.

One workflow instead of ten tabs. Every capability below ties back to making, recovering, or protecting revenue.

Revenue Leak Agent

Find leaking sources, pages, funnels, checkout paths, setup gaps, unattributed revenue, and AI-search traffic when connected data supports the finding.

Learn more

AI Action Inbox

Prioritize actions with evidence, confidence, severity, estimated impact, and a next step, so the founder sees what to do first.

Learn more

Fix Generator

Draft CTA variants, FAQ blocks, landing sections, pricing copy, AI-search landing pages, and checkout recovery emails for review and testing.

Learn more

Behavior Revenue Maps

Privacy-friendly click heatmaps, rage clicks, dead clicks, and scroll depth — segmented by who converted — so you see where pages frustrate buyers before checkout. The Leak Agent reads these signals to explain why a step leaks.

Learn more

Revenue Memory

Record leaks found, fixes generated, experiments launched, results measured, wins, losses, and approaches to avoid repeating.

Learn more

Attribution Ledger

Keep auditable payment attribution decisions with source, confidence, method, and evidence. Ledger writes are append-only and do not block ingestion.

Learn more

AI Search Revenue Attribution

Track detectable ChatGPT, Perplexity, Gemini, Claude, Copilot, and AI Overview-related traffic only where referrer, UTM, landing URL, or payment evidence exists.

Learn more

Subscription Metrics

Measure MRR, ARR, ARPU, active subscribers, churn, net-new MRR, cohorts, failed payments, and at-risk payments from your payment events.

Learn more

Multi-provider Payment Attribution

Use Stripe, Dodo, Razorpay, Paddle, and Lemon Squeezy webhooks, or send custom events through the scoped Manual Payment API. Hosted checkout metadata still has to be passed by your checkout code.

Learn more

Find your biggest revenue leak this week.

Connect one website and one payment path. Your first leak report — or a missing-data report telling you exactly what to instrument — is the proof.

Trust and safety

Conservative attribution beats confident guesses.

Metrivo labels uncertainty, keeps missing data visible, and uses a narrow payment connection model.

Confidence labels

Attribution uses high, medium, low, and unknown labels so you can separate direct evidence from inferred or missing evidence.

Privacy-friendly tracking

The tracker respects browser Do Not Track, supports opt-out rules, and does not use session replay, DOM recording, keystroke tracking, or input-value capture.

Hashed sensitive fields

Tracking ingestion stores IP hashes instead of raw IP addresses, customer emails are normalized to hashes, and API keys are hashed before storage.

Workspace isolation

Supabase Row Level Security and server-side workspace checks protect tenant data. The Manual Payment API resolves workspace ownership from the API key, not client input.

Webhook proof before connected

Payment integrations are not treated as active until signed delivery or authenticated payment evidence is received.

Narrow payment access

Supported payment integrations use signed inbound webhooks. Metrivo listens for events instead of asking for money-moving provider API keys.

Read security and privacy details

Is Metrivo right for you?

Built for SaaS founders with real revenue on the line.

Live product? Start here

SaaS founders with real traffic, signups, and payments get the most out of Metrivo — leak detection starts working from the first scan.

Launching soon?

Install the tracker and goals now so attribution works from day one. Leak detection switches on as soon as real traffic and payment data flow.

Limited founding-user offer

Join the Metrivo Founding User Program

Try Metrivo free for 7 days — one website, one payment path, the full leak-finding workflow. Tell us what worked and what didn't at support@metrivo.co and get 50% off the yearly plan as a thank-you.

Pricing

Pricing that pays for itself at one recovered checkout.

Simple plans, free to start. Founding users get 50% off the yearly plan for sending feedback.

Starter

$9/mo

or $90/yr billed yearly

One website with tracking, one payment provider connection, basic revenue attribution, Metrivo Score, and leak detection.

Growth

$14/mo

or $140/yr billed yearly

Adds funnels, campaign attribution, AI-search attribution, Google Search Console import, fix drafts, experiments, and Revenue Memory.

Business

$19/mo

or $190/yr billed yearly

Multi-site coverage, advanced attribution, exports, higher event volume, and longer retention.

FAQ

Questions, answered.

What is Metrivo?

Metrivo is a revenue intelligence platform for SaaS founders. It connects traffic, attribution, checkout, payments, and AI-search referrals into one revenue path, so you can see which traffic source makes you revenue, find where revenue leaks out, and decide what to fix next — with evidence and a draft fix, not just a dashboard.

What is a revenue leak in SaaS?

A revenue leak is any point where potential revenue is lost: a traffic source that never converts, a pricing page that loses buyers, a funnel step with unusual drop-off, a failing checkout, or AI-search visitors who buy but are never attributed. Metrivo finds these leaks by connecting traffic and payment evidence, then ranks them by estimated impact.

How is Metrivo different from Google Analytics or Plausible?

Google Analytics and Plausible show what happened: visits, sources, and events. Metrivo connects those events to actual payments, labels each attribution with a confidence level, then recommends the next fix, drafts it, and measures the result as an experiment. It is a revenue workflow, not a traffic report.

How does Metrivo track ChatGPT, Perplexity, and other AI search traffic?

Metrivo detects AI-search referrals from ChatGPT, Perplexity, Gemini, Claude, Copilot, and AI Overviews using referrer, UTM, landing URL, or payment metadata evidence — and ties them to revenue. It only labels AI traffic when evidence exists; unknown direct traffic stays unknown instead of being inflated.

Does Metrivo track MRR and churn?

Yes. Metrivo computes MRR, ARR, ARPU, active subscribers, net-new MRR, churn, failed payments, and cohort retention from payment-derived subscription events.

Which payment providers does Metrivo support?

Metrivo includes webhook support for Stripe, Dodo Payments, Razorpay, Paddle, and Lemon Squeezy. Custom payment paths can send events through the Manual Payment API with a server-side payments:write key.

Does Metrivo change my website automatically?

No. The Fix Generator creates drafts for founder review, and experiments are created from approved fixes. Metrivo does not promise instant website changes or automatic revenue recovery.

Is attribution perfect?

No attribution is. Metrivo shows confidence labels and keeps unattributed revenue visible instead of hiding it. A payment is only matched when session, visitor, customer, email hash, or metadata evidence supports the match.

Is it safe to connect payment data?

Yes. Supported payment providers use signed inbound webhooks, webhook secrets are encrypted before storage, and the Manual Payment API is scoped by server-side payments:write keys. Metrivo listens for events instead of asking for money-moving provider API keys.

Who is Metrivo best for?

Metrivo is best for SaaS founders, indie hackers, and operators with live traffic and payments. If you are pre-launch, you can install tracking and goals now so attribution works from day one — leak detection becomes useful once real traffic and payment data flow.

What is the Metrivo Founding User Program?

Try Metrivo on the 7-day free trial with one website and one payment path. Send your feedback to support@metrivo.co and get 50% off the yearly plan as a thank-you.

Ready to see where your revenue leaks out?

Install one script, connect one payment path, and let the Revenue Leak Agent rank what to fix first — with the evidence behind it.

View the sample demo

7 days free. No credit card.

Compare Metrivo

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